Successful Case

How Grupo Globo revolutionized its user experience and digital operation

Understand how we lead Grupo Globo to offer a superior digital experience, with more than 30 million active users and an optimized and scalable sales operation.

How Grupo Globo revolutionized its user experience and digital operation

Understand how we lead Grupo Globo to offer a superior digital experience, with more than 30 million active users and an optimized and scalable sales operation.


Optimizing Operations with Salesforce for 30 Million Users

Salesforce was selected as the platform to enable and sustain the commercialization operation of all Grupo Globo digital products. The operation has a high number of simultaneous users, which gave Grupo Globo a global case in the B2C sphere.


Offering the end customer a unique experience and, at the same time, offering Grupo Globo a maximized and fast data processing solution were the key points of the project. Knowing the customer journey and service across the various digital channels has also become strategic for sales, retention and after-sales.

Optimizing Operations with Salesforce for 30 Million Users

Salesforce was selected as the platform to enable and sustain the commercialization operation of all Grupo Globo digital products. The operation has a high number of simultaneous users, which gave Grupo Globo a global case in the B2C sphere.


Offering the end customer a unique experience and, at the same time, offering Grupo Globo a maximized and fast data processing solution were the key points of the project. Knowing the customer journey and service across the various digital channels has also become strategic for sales, retention and after-sales.

Main challenges:

Improve the user experience when purchasing digital products

Remodel the product catalog, prices, offers and integration with digital service channels

Reduce implementation time for new offers to the public

Prioritize the use of native functionality to reduce component development

Main challenges:

Improve the user experience when purchasing digital products

Remodel the product catalog, prices, offers and integration with digital service channels

Reduce implementation time for new offers to the public

Prioritize the use of native functionality to reduce component development

CSP Tech is recognized by Globo with Operational Excellence Certification and Excellence in Partnership

Globo's Partners in Excellence Program is an initiative that evaluates and recognizes the performance of its business partners, promoting a culture of continuous improvement and collaboration.

This year, CSP Tech achieved the “Operational Excellence” rating in Globo’s Parceiros em Excelência program, due to the high quality standard of services provided in 2023.


Receiving this seal is an honor and a highlight for our entire team for their commitment to delivering the highest levels of complexity. We are proud to be part of this select group of companies that are notable for their excellent work.

CSP Tech is recognized by Globo with Operational Excellence Certification and Excellence in Partnership

Globo's Partners in Excellence Program is an initiative that evaluates and recognizes the performance of its business partners, promoting a culture of continuous improvement and collaboration.

This year, CSP Tech achieved the “Operational Excellence” rating in Globo’s Parceiros em Excelência program, due to the high quality standard of services provided in 2023.


Receiving this seal is an honor and a highlight for our entire team for their commitment to delivering the highest levels of complexity. We are proud to be part of this select group of companies that are notable for their excellent work.

Results:

Team Specialized in Sales Cloud and Media Cloud

Direct collaboration with Grupo Globo and Salesforce architecture teams to optimize digital operations.

Presentation Layer with LWC

Development of a robust interface for creating products, prices and offers, offering a wide variety of pricing possibilities.

Redesigning Data Modeling and Creating APIs

Restructuring of data modeling in Salesforce for order management and development of APIs for contracts, focusing on performance, scalability and ease of maintenance.

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